Treatments that finally address unresolved skin issues
The encounters and opportunities I had led me to launch myself into cosmetics. I knew nothing about it, but I understood that it was a concrete, relevant, and effective way to advance inclusivity in France.
Entrepreneurship is a fantastic tool for individual fulfillment, but it also has the power to change society. Food industry is a case in point: Italian pizzas, American burgers, Asian spring rolls and sushi, and North African couscous are now more widely consumed in France than sauerkraut, cassoulet, and sausage with butter and pickles. This shift in habits and tastes can be attributed to entrepreneurial initiative!
- NEOCLAIM promotes the idea that legitimate, natural differences must be recognized without this constituting a threat to social harmony. Melanin-prone skin (black and mixed race) is structurally different from leucodermic (white) and xanthodermic (Asian) skin, and has specific issues and needs: let's accept them! What seems obvious in France in 2026 was much less so in 2009. Neoclaim's early days reinforced my belief that France had, for a time, erased any legitimacy of “ethnic” consumption”
- Today, these consumer issues have evolved. The path seems clear for a proposal like ours: targeted, focused on effectively addressing poorly resolved issues. With Nada Zouari, a leading specialist in cosmetics brand development, and two cosmetologists, Vincent Bourgeteau and Yacine Hoffman, we are launching a new range called NEOCLAIM.
Two innovative products to start with, addressing two major issues:
- An exfoliating and shaving balm to treat pigmentation disorders associated with ingrown hairs.
- A sanitizing treatment for the scalp to prevent hair breakage in braided, cornrow, and dreadlocked hair.
These products embody NEOCLAIM's ambition: to become the benchmark in melanin prone skincare across all continents with a range of technical and natural products. Having used Neoclaim shaving balm myself and recommended it to friends and family who now can't do without it thanks to its impressive results, I am confident and delighted about this new adventure for our brand. I hope it becomes yours too” - “NEOCLAIM is my first entrepreneurial venture. In 2006, after years of working for others, I was overcome by the desire to create. Entrepreneurship is a way of responding to this creative urge. It also means experiencing intense human adventures because it means building your own path to success despite all the challenges.
- Harry Roselmack, Neoclaim founder.
